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NATO, on behalf of our Executive Board and general membership, emphasize that these guidelines will evolve in response to technological innovations, marketing and advertising trends, competition in the marketplace, and consumer demands. Furthermore, the guidelines are completely voluntary and will be implemented through individual exhibition company policies, which may vary. NATO will serve simply as an information clearinghouse where distributors may notify the industry of their desire to exercise an exemption under the guidelines.

These guidelines affect any advertising campaigns for movies scheduled for domestic release on or after 1 October 2014.

MARKETING LEAD TIME

  • All marketing materials (trailers, printed materials, standees, digital posters, clings, display cases, mobiles, and all other in-theater advertising) should include the targeted theatrical release date of the film/event once the release date has been set.
  • Cinemas will advertise a wide release film/event no sooner than 150 days with trailers and 120 days on all other marketing materials before its theatrical release date.  Two exemptions per year per distributor (exemptions are granted per title and not per marketing material), based on theatrical release date.  Advance notification of the intended use of an exemption must be given to NATO via exemption@natoca.com.

MARKETING LEAD TIME OVER 150 DAYS on TRAILERS

TRAILER TITLE
DISTRIBUTOR
REQUESTED PLACEMENT
CAMPAIGN START
THEATRICAL RELEASE
EXEMPTION
GONE GIRL "B"FoxTHE OTHER WOMANApril 25, 2014October 3, 2014No
INTERSTELLAR #2ParamountGODZILLAMay 16, 2014November 7, 2014No
ALEXANDER AND THE TERRIBLE, HORRIBLE, NO GOOD, VERY BAD DAY #1DisneyMILLION DOLLAR ARMMay 9, 2014October 10, 2014No
ANNIE #1SonyMUPPETS MOST WANTED (Disney)March 7, 2014December 19, 2014No
PADDINGTON #1WeinsteinMUPPETS MOST WANTED (Disney)March 7, 2014December 12, 2014Yes, good through the theatrical run for all placement
PEANUTS Theatrical Teaser Trailer A - 3D VersionFOXRIO 2 (Fox)April, 11 2014November 6, 2015No
ANNIE #1SonyRIO 2 (Fox)April, 11 2014December 19, 2014No
ANNIE Theatrical Teaser: Digital Final #3SonyHOW TO TRAIN YOUR DRAGON 2 (Fox)June 13, 2014December 19, 2014No
ANNIE Theatrical Teaser: Digital Final #3SonyWHEN THE GAME STANDS TALLAugust 22, 2014December 19, 2014No
THE WEDDING RINGER Theatrical Teaser #1 - Digital Cinema FinalSonyTHINK LIKE A MAN TOO (Sony)June 20, 2014January 16, 2015No
KINGSMAN: THE SECRET SERVICE Theatrical Teaser: Digital Final CFoxXMEN: DAYS OF FUTURE PAST (Fox) May 23, 2014October 24, 2014No
HOME Theatrical Teaser: Digital Cinema Final #A 3DFoxHOW TO TRAIN YOUR DRAGON 2 (Fox)June 13, 2014November 14, 2014No
PADDINGTON Theatrical Teaser: Digital Final #2WeinsteinHOW TO TRAIN YOUR DRAGON 2 (Fox) June 13, 2014November 14, 2014Yes, good through the theatrical run for all placement
PENGUINS OF MADAGASCAR Theatrical Teaser: Digital Cinema Final #A 3DFoxHOW TO TRAIN YOUR DRAGON 2 (Fox) June 13, 2014March 27, 2015No

 


 

 

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