This latest iteration contains changes from previous reports. With the growth in the frequency and importance of Electronic Sell-Through (EST) to the home market, we have included EST release dates in this report as well as DVD release dates. EST releases are often in advance of the DVD release. In the DVD sections, the DVD release date is used. In the “EST” sections of the report, the earliest release date to the home, whether EST, DVD or another method, is used.
EST is for purchase only, meaning lower-priced rentals and subscriptions are not available. While still a fraction of total home revenue – $1.5 billion compared to total home entertainment revenue of $17.8 billion in 2014 – it is growing rapidly, up 30% last year.
NATO has only recently developed public, comprehensive and reliable release data for EST. We have included data on EST release dates back to 2012, when the practice of moving the EST release ahead of DVD first took hold.