Major Studio Release Windows

Theatrical release windows were developed in the movie industry to delineate markets and motivate purchases from consumers in different situations and preferences. Each of the main release stages (movie theater, on-demand, DVD, streaming) was meant to apply uniquely to a demand profile, with minimal overlap. NATO regularly compiles data on the length of the exclusive theatrical release window arranged by movie, studio, release period and theatrical gross. The latest report is below.


Major Studio Release Window Averages 3.18.14

Major Studio Release Windows

Video Windows Averages by Gross 3.18.14

Studio 4 month chart 3.18.14

Mini-Major Release and Announcement Windows 3.18.14

Video Windows Grosses MAJOR 3.18.14

Video Windows Grosses MINI MAJOR 3.18.14