For further data and statistics, visit the NATO Encyclopedia of Exhibition.
Exhibition Data and Statistics
CAC Reallocation/Emotional Attachment Study CAC 2007 Arbitron Cinema Advertising Study The 2007 Arbitron Cinema Advertising Study focuses on the moviegoers’ relationship with cinema advertising and evaluates its ability to influence young and affluent consumers.
Nielsen Cinema Audience Report As the leading service to measure the size and composition of movie-going audiences, Nielsen Cinema is helping augment the way this advertising medium is valued and leveraged throughout the industry.
CAC Market Representation National and LocalReports The CAC continues to monitor the market through its bi-annual report which lists CAC members’ “Exclusive” and “Non-exclusive” selling rights in more than 200 markets.
CAC Revenue Report The CAC tracks annual cinema advertising sales revenue of its members. CAC IMMI Report In February 2009, the CAC unveiled the results of a research study conducted on behalf of its members by Integrated Media Measurement Inc. (IMMI), a leading provider of consumer behavior and audience exposure data to media companies and advertisers.
CAC Moviegoers Stats Moviegoers are highly desirable consumers and trend-setters.