Reel Blog

Release Windows Widen

NATO has released its DVD release window tracking reports and they include some good news for movie theater owners. Year-to-date (as of 9/26/2007), the average release window has expanded by a full week – 4 months 18 days vs. 4 months 11 days for all of 2006.


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A few caveats. These tracking reports follow a moving target - averages will go up and down as films are added to the DVD release schedule through the year. There are only nine Q3 releases that have DVD release dates as of the report’s release (this lack could also be seen in a positive light, as the major studios are not pulling the trigger early on DVD release dates for Q3 films).

The report is here, plus  Video Release Window Averages by Gross, Video Release Window by Film, and Percentage of Releases Over Four Month Release Window by Studio.