Reel Blog

Lionsgate makes another early DVD announcement

Skinwalkers is coming to DVD Nov. 27.

Lionsgate made the announcement just 42 days after the film’s theatrical release. It’s final gross was $1,018,965. Do you think the fact the film failed miserably in the theatrical market has anything to do with the hair-trigger announcemnet?

Let’s look back a bit shall we?

The DVD release date for Captivity, another Lionsgate release, was announced after just 32 days. Its gross? $2,626,800.

The DVD release window for both films? 109 days (3 months 19 days).

Nope, not sensing a trend here at all.